CLIENT: BRADLEY'S PERFORMANCE A FITNESS
OUTCOME: A strategic logo, messaging, signage, and print collateral that represent Bradley as a person and as a brand.
Using Design to portray a personality
Design a system that is both versatile and personal enough to portray Bradley's style of training.
When we asked Bradley what words he would use to describe his up and coming business Strength, versatility, and personality were the first words that came to his mind.
For Bradley's we went with a word-mark (type only logo). After a long search we finally settled on a font that we felt showed the strength we were after. For the word-mark we decided to keep the "BRADLEY'S" in all capitol letters to preserve the power of the font. We then took the font into illustrator and rounded some corners to give the word-mark a good dose of personality.