CLIENT: MOTIV8 PHYSICAL THERAPY
OUTCOME: A strategic logo, messaging, signage, and print collateral that celebrates the strength and elegance of MOTIV8.
Using Design To show strength and elegance
How to brand a physical therapy company that stands out from a sea of generic companies?
How to use branding to overcome the common misconception that Physical therapy is only used to treat injuries and post surgery rehabilitation?
MOTIV8 is not your typical physical therapy company. Their focus on strength and wellness as opposed to treating injuries, post surgery rehabilitation and pain management is what makes MOTIV8 unique. When asked who her target market was owner Evelyn Herrera answered " We are targeting a client that is strong and healthy and is looking to use physical therapy as a tool to get stronger and healthier. I want Motiv8 to be a far cry from the generic physical therapy company" Together Elska and Motiv8 decided the new branding should portray a feel of “elegant strength”.
Elska's founder Alex Duchatelier believes that the best way to avoid designing generic branding is to look outside the companies field of practice for inspiration. To get the look the team at MOTIV8 was looking for Elska decided to research high end gyms instead of physical therapy companies when doing their inspirational research. The resulting design is a cross between a fashion brand and a high end gym. A hybrid branding that is far from generic.